The Paradox of Choice by Barry Schwartz
The End of Poverty by Jeffrey Sachs
The Harvard Business Review Collective on Pricing
On deck:
Social Media Marketing by Dave Evans
Search Engine Marketing by Andreas Ramos
Has anyone read Lynda Resnick's Rubies in the Orchard? I'm getting mixed reviews. I'd like to spend some more time on marketing research if this isn't worth a read.
Sunday, April 5, 2009
Dear readers, it has been far too long!
Work has buried me this past month, so I've had very little time to blog. There are a lot of changes afoot, and for the most part they've been positive. I'm excited our pricing team is so cohesive. We work off each other very well. Our "suit up" day has been forever immortalized and framed in our teamspace table. But alas, someone has stolen my Megablocks skid steer loader, complete with cone and my Einstein quote cap. Who would do such a thing? You see, most people decorate their spaces with models of our products. I found the toy versions that you build up like Legos and have found creativity is spawned best when one plays. (IDEO got that right) But now, I have one less toy to play with, much less other people who play with my toys when they come visit my space.
I have quelled my sorrows with some Jeffrey Sachs readings.
Oh, and I have been told I'm a much better fit for marketing than accounting because I exude a "marketing flair". What exactly does that mean?
I have quelled my sorrows with some Jeffrey Sachs readings.
Oh, and I have been told I'm a much better fit for marketing than accounting because I exude a "marketing flair". What exactly does that mean?
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