The Paradox of Choice by Barry Schwartz
The End of Poverty by Jeffrey Sachs
The Harvard Business Review Collective on Pricing
On deck:
Social Media Marketing by Dave Evans
Search Engine Marketing by Andreas Ramos
Has anyone read Lynda Resnick's Rubies in the Orchard? I'm getting mixed reviews. I'd like to spend some more time on marketing research if this isn't worth a read.
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